Car Dealer Magazine’s 911 for 2011

OUR Ford Fiesta bought from Lifestyle Europe has sold – and we’ve doubled our money for BEN in the process!

It wasn’t easy though – my blood pressure has been up and down like a yo-yo!

It all started so well. As you know Lifestyle Europe helped us find an absolute corking  used Ford Fiesta for our charity challenge.

We paid just £987 for the 1.25-litre 5-door 02-plater and after three weeks on Auto Trader at £2595 had little interest.

The editor decided last week to lower the price, after some advice, and at £2,250 the phone calls began to flow. Yesterday I had three people who wanted to see it. But there were a few issues to sort first.

That wing mirror – attacked by a yob – still wasn’t fixed. After a quick assessment, James and I managed to get the mirror, minus the smashed glass, back on. I ordered a new glass from eBay for £5 and thought that’d be that. Job done?

Not quite. A new shiny mirror came the very next day, but didn’t fit. Right, back on to the chap from eBay and we order the right one, another £5. Job done, surely?

Er, not quite. Next day, we get a new mirror in the post. But it still didn’t fit! Fed up I headed to the local Ford dealer for a genuine replacement with the plastic backing and all! £15. Got to be job done?

Well… I snapped the new part into place, only to discover that during the Fiesta’s abuse from chavs, they’d snapped one of the adjustment cables too!

Back to Ford to get a new cable. Problem was we had to order a whole new mirror and then get it painted! £65 plus painting would mean time and money we didn’t have.

All this hassle for a sodding mirror. Eventually I found a breakers who had a spare for £20, but couldn’t pick it up until after the viewings. God, this is getting infurtating.


Problem was there was worse to come.

Where had I put the V5 and MOT certificate? I’ll tell you where – somewhere that I had no recollection of there even being a place.

We turned the office over, searched all our cars and even checked our houses. Nothing! So, lovely Fiesta for sale, no driver side mirror, no MOT certificate and no V5. Sign here Mrs Smith… Not going to happen is it?

Step up Duncan the salesman! I used to work in the trade selling Mercs at main dealership so had to revert to the gift of the gab.

I arrived at the lady’s house in plenty of time. I couldn’t bring myself to accept a cup of tea until I had explained everything to her and her rather angry looking friend.

But, after being away from car sales for over a year, I shocked myself at how quickly it came flooding back!

Oh the mirror? That’ll be sorted this afternoon, I told her. Documents? Oh, they got mislaid I’m getting new ones ordered. It’s a bit dirty? The Polish cleaners were closed – I’m getting it done tonight and ready for you to pick up tomorrow…

Within 20 minutes she had driven the car and made me an offer just £100 under the £2,250 asking price! Happy days.Then, on the way back to the office, I had a call from home. ‘I’ve found the stuff you were looking for, Dunc.’

Happy days…

I forgot how much hassle this car sales lark can be… but WHAT a buzz when you sell one! Now we’ve doubled our money on the Fiesta we just need to work out what to buy next.

Source | Car Dealer Magazine

Lifestyle Mazda offers customers sporty Mazda ‘Takuya’ special editions for summer

Lifestyle Mazda in Horsham, Gatwick and Eastbourne are now offering its customers a new sporty Takuya special edition range for the summer, featuring evocative styling and high-levels of standard equipment representing excellent value for money to customers.  The latest special edition range follows on from the successes of the Mazda2, Mazda3 and Mazda6 Tamura special editions earlier this year.

The name ‘Takuya’ – pronounced ‘tah-koy-yah’ – is taken from the Japanese for forerunner or pioneer.  Available at the Bishopric, Manor Royal and Lottbridge Drove showrooms from 1 July 2010 the new variants are available in the Mazda2, Mazda3 and Mazda6 model line-ups and offer added value for our customers.

The generously equipped new Takuya models incorporate features normally only available with top‑of-the-range derivatives, including exterior sports styling, larger alloy wheels, a Bluetooth® system and a sports interior.

“The new Mazda Takuya range offers buyers genuine exclusivity, evocative sports styling and represents fantastic value for money,” comments Mark Spowage, brand manager at Lifestyle Mazda.

“Previous Special Edition Mazda models have proved hugely popular, fast selling and boast impressive residual values.  The Takuya range offers yet another reason for value-seeking consumers that want something different to the mainstream to head down to their local Mazda dealership this summer,” continues Spowage.

Mazda2 Takuya – compact and sporty
Priced from £11,915 (OTR), the 1.3-litre Mazda2 five-door Takuya is the entry point into the special edition range. The Takuya boasts 16-inch alloy wheels, a sports styling kit (incorporating spoiler, sports bumpers and side skirts) and front fog lights. The interior benefits from black sports trim, trip computer, leather steering wheel and gear knob, steering wheel remote audio controls and a Parrot Bluetooth® hands-free kit.

The 1.3 Mazda2 (86ps) is a remarkably frugal yet feisty model.  The hatchback produces just 125g/km CO2 and returns 54.3mpg, yet is one of the finest handling and fun to drive superminis on sale in the UK.

Mazda3 Takuya – added appeal for popular hatch

Moving up through the Mazda range, buyers will find the 1.6-litre Mazda3 five-door Takuya.  This model boasts a very impressive specification including a leather steering wheel and shift knob, automatic dual-zone climate control air conditioning, black sports interior trim, sports seats, an integrated Bluetooth® system, LED lights, a six-disc CD changer and rain-sensing wipers.

Priced from just £15,780 the incredibly well appointed Mazda3 Takuya represents excellent value for money.  Boasting a combined fuel economy figure of 44.8mpg and a low-for-class 149g/km CO2 emissions, the 105ps 1.6-litre hatchback will follow the Mazda2 Takuya’s lead and offer unrivalled fun behind the wheel.

Mazda6 Takuya – frugal family fun
Mazda6 buyers will find Takuya special edition models in three different guises: 2.0-litre five-door (£19,845), 2.2D 163ps five-door (£20,945) and 2.2D 163ps Estate (£21,595).  All three variants benefit from the fitment of 18-inch alloy wheels, a sports grille and dusk-sensing headlights on the exterior, while the interior benefits from an alloy pedal set, half-leather heated seats, auto-dimming rear view mirror, dual-zone automatic climate control air conditioning, leather steering wheel and shift knob and a choice of paint colours.

Vehicles fitted with the 2.0-litre petrol powerplant are capable of accelerating from 0-62mph in 10.3 seconds en route to a 134mph maximum speed.  Combined fuel economy of 40.9mpg is achievable and CO2 emissions of 159g/km put the petrol Mazda6 in road tax band G.  Meanwhile, the 2.2D 163ps models return an impressive 52.3mpg combined and produce 142g/km CO2 (five-door; estate produces 143g/km CO2).  Both versions hit 62mph in just 9.2 seconds.

To find out more about the Mazda Takuya range please contact your nearest Lifestyle Mazda dealership today.

‘On the road’ prices include 17.5% VAT, number plates, delivery, 12 months road fund licence, first registration fee, 3 year or 60,000 mile warranty and 3 years European Roadside Assistance.  All models are available with free 7-day drive away insurance.

Mazda CX-7 picks up “Best in Class” Towcar 2010 Award

The Mazda CX-7 demonstrated its towing capability at the Towcar Awards 2010 picking up the “Best in Class” title for the 1,725-1,899kg weight category. Awarded for its driving capabilities with or without a caravan and value for money the Mazda CX-7 is a worthy winner. The results were announced at the annual Towcar Awards 2010 hosted by Caravan, What Car? and The Camping and Caravanning Club, yesterday (15 June) at the picturesque Woburn Abbey in Bedfordshire.

The competition put 41 cars through their paces, each assessed in a series of tests by experts from Practical Caravan, What Car? magazine and the Camping and Caravanning Club at the MIRA test track in Warwickshire.

The Mazda CX-7 excelled in its towing weight class of 1,725-1,899kg seeing off rivals: Honda CR-V 2.2 iDTEC EX auto, Suzuki Grand Vitara 1.9 DDiS SZ5 and Volvo XC60 2.4D DRIVe SE Lux.

The Mazda CX-7′s 400Nm of torque provides impressive power along with superb handling that wowed the Towcar judges both with and without a caravan behind.

Mark Cameron, sales director for Mazda UK commented “The CX-7 is the first SUV to combine the Mazda sports appeal with four wheel drive. It is the best of both worlds, perfect for family road trips or individual excursions. It has proven itself in the very competitive awards held by the Camping and Caravanning Club.”

“It is a perfect cohesion of luxury SUV with a hint of sports car appeal. Its spirited performance, excellent torque levels and responsive drive combined with everyday practicality make this model perfect for towing or day-to-day driving. Meanwhile it creates an imposing road presence and a unique driving experience.” continued Cameron.

David Motton, Practical Caravan’s towcar editor and judge added: “The panel of six judges described the CX-7′s acceleration as ‘very strong’, ‘excellent’ and ‘lively’. It stopped even better than it went, needing just 10 metres to stop from 30mph. When less dramatic deceleration was needed the brakes were easy to apply smoothly.”

“The Mazda was just as impressive in our stability tests. It was well behaved at 60mph and beyond in a straight line, which should make for relaxed towing on the motorway.”Steve Fowler the editor-in-chief from What Car? magazine added: “The Mazda CX-7 was great fun to drive with or without a caravan, and good value for money, too.

“The exact specification for the model tested was the Mazda CX-7 2.2-litre Sport Tech Diesel, priced at £26,995 on-the-road.

The engine on this specification is the 2.2-litre turbo diesel engine delivering 173ps offering superb performance combined with inspired and sporty handling. It also meets the strict Euro Stage V emissions standards, so all the power this car provides is clean and produces just 199g/km, but also it maintains an average fuel consumption of just 37.7mpg.

The new Mazda CX-7 is available in one high specification with features that include luxurious power-adjustable leather seats, satellite navigation with integrated reversing camera, voice activated Bluetooth® and a custom designed Bose® audio system.

To book your Test Drive in the Award-Winning Mazda CX-7 available from Lifestyle Mazda in Horsham, Crawley and Eastbourne please contact us.

Stylish Ford Kuga delivers more performance, economy and lower CO2

The successful Ford Kuga available from Lifestyle Ford in Kent, Sussex and Surrey, strengthens its reputation as a leading vehicle in its class with exciting new powertrain options designed to boost performance, improve fuel economy and reduce CO2. Coupled with a new ‘Individual’ trim, Ford Kuga continues to combine striking design with rewarding driving quality.

The new powertrain combinations include a powerful new 163PS version of the 2.0-litre Ford Duratorq TDCi diesel engine, a new 140PS version of the 2.0-litre Duratorq TDCi engine (previously 136PS) and availability of the advanced Ford PowerShift six-speed dual-clutch automatic gearbox for the popular all-wheel-drive models.

Gill Palmer, Kuga product manager, Ford of Britain, said: “The Ford Kuga has been a huge hit with our retail customers and these powertrain upgrades will only help strengthen its appeal. Kuga is recognised for its attractive styling and the new luxury ‘Individual’ trim is ideal for those customers wanting to make the ultimate image statement.”

Ford Kuga brought new levels of fuel economy and CO2 emissions to the small 4×4 segment at launch and these new models continue that tradition. The two-wheel-drive (2WD) Kuga fitted with the new 140PS version of the 2.0-litre Duratorq TDCi engine achieves a CO2 output of just 156g/km, while the 140PS and 163PS all-wheel-drive (AWD) models with manual transmission deliver 159g/km, a six per cent reduction compared with the previous 136PS engine.

The Kuga also benefits now from the efficiency advantages delivered by the Ford PowerShift gearbox. CO2 emissions for the 140PS and 163PS AWD diesel automatic models are 179g/km.

These powertrain combinations have been tuned carefully to complement the Kuga’s highly effective intelligent AWD system, which provides outstanding handling and traction, while keeping fuel consumption to a minimum.

For drivers requiring even greater performance, the updated Kuga range continues to offer the 200PS 2.5-litre Duratec petrol engine with the choice of six-speed manual or five-speed automatic transmissions.

Dressed to impress

While customers will appreciate the performance and economy improvements in the latest Kuga, its distinctive ‘kinetic design’ exterior and interior styling can be enhanced with the ultimate Ford ‘Individual’ trims available on the Titanium series including:

  • Unique ‘Individual’ Front Grille
  • Body Coloured Side Skirts and Wheel Arches
  • 19″ Alloy Wheels
  • Roof Rails
  • Privacy Glass
  • Premium Ebony Leather, Scuff Plates and Floor Mats with ‘Individual’ Logo
  • Aluminium Pedals (manual transmission only)
  • High Gloss Black trim

New 163PS Duratorq TDCi diesel

The Ford Kuga is now available with a new 163PS 2.0-litre Duratorq TDCi engine which delivers improved low-end response, increased power and superior refinement along with a significant reduction in fuel consumption and CO2 emissions.

With 20 per cent more peak power, the new 163PS engine with manual transmission provides significantly improved performance in the Kuga, with top speed increased from 112 to 121 mph and acceleration time from 0-62 mph cut from 10.7 to 9.6 seconds.

For daily driving, however, there is a broader spread of torque (with the maximum of 340 Nm delivered between 2,000 and 3,250rpm) and much stronger responses below 2,000 rpm (with over 250Nm produced at just 1,250rpm). The improved pulling power is reflected in the fourth gear acceleration time between 31 and 62mph which has reduced from 9.4 to 8.1 secs.

More economical, cleaner and quieter

The 163PS Duratorq TDCi Kuga achieves a combined fuel consumption of 47.1mpg*, a six per cent improvement despite the new model’s power and torque advantages.

CO2 emissions are reduced to 159g/km (from 169g/km), while the new engine also meets the latest European Stage V emissions standards. A diesel particulate filter – designed to require no maintenance for the life of the vehicle – is fitted as standard.

The new engine delivers reduced overall noise levels and a sound quality at idle which approaches that of the latest petrol engines. This was achieved through careful design optimisation and calibration of the combustion process, fuel injection system and engine structure, additional guide vanes and noise dampers in the intake system to manage sound from the turbo, and acoustic treatment on the engine heat shield and top cover to reduce radiated noise.

Overall vehicle refinement is further enhanced through the use of an acoustic windscreen to reduce wind noise, and an improved sound deadening package within the cabin and luggage compartment to lower the levels of road noise.

New 140PS TDCi also available with two-wheel-drive

The updated Kuga range also features a 140PS derivative of the new 2.0-litre Duratorq TDCi engine, which benefits from the same enhancements to low-end responsiveness, fuel economy, emissions and refinement delivered by the larger 163PS version. The 140PS engine replaces the prior 136PS Duratorq TDCi diesel in the Kuga line-up.

For Kuga customers who do not need AWD capability, the 140PS TDCi engine is also available with 2WD. The 140PS 2WD model achieves a CO2 output of just 156g/km.

PowerShift dual-clutch automatic

Kuga AWD models with both the 140PS and 163PS versions of the new 2.0-litre Duratorq TDCi engine can be specified with the advanced Ford PowerShift six-speed dual-clutch automatic transmission.

Ford PowerShift combines the efficiency, optimised gear ratios and driving enjoyment of a manual gearbox with the smoothness and ease-of-use of a conventional automatic. The transmission’s efficiency helps the two Kuga TDCi PowerShift models achieve leading fuel economy and CO2 emissions for automatic vehicles, with combined fuel consumption of 41.5mpg* and a CO2 output of 179g/km.

In the Kuga, the transmission has three modes. It can be operated like a traditional automatic, with a normal gear lever in the centre console featuring the typical P, R, N and D settings. Once in D (Drive), the gear lever can then be moved into a parallel gate to the right, activating a more responsive sports shift schedule and enabling the driver to make swift and smooth manual changes by moving the lever forwards (to change down) or backwards (to change up).

Ford PowerShift gear ratios are optimised for fuel economy and the transmission has a number of intelligent functions such as hill hold and roll-back prevention, load detection (giving later upshifts with a trailer), downhill detection (allowing the use of engine braking), and corner detection (avoiding shifts when cornering).

The updated Kuga range is on sale from £20,495 (effective 2 August 2010).

To pre-order or Test Drive the New Ford Kuga from any of the Lifestyle Ford Location across Kent, Sussex and Surrey please contact us.

Lifestyle Mazda offers new special edition Mazda MX-5 ‘Miyako’

Continuing to celebrate the 20th Anniversary of the world’s best-selling roadster, Lifesyle Mazda in Horsham, Crawley and Eastbourne are now offering its customers a new ‘summer special edition’ version of its iconic sportscar, named the Mazda MX-5 Miyako.

The new special edition model, in showrooms now, is available at the Bishopric, Manor Royal and Lottbridge Drove-based dealerships in two versions – the 1.8i Miyako soft-top priced at £18,385 (on-the-road*) and the more powerful 2.0i Miyako roadster coupe with the world’s fastest folding powered roof (up or down in 12 seconds), priced at £20,885 (on‑the‑road*).

The name ‘Miyako’ is taken from the idyllic Japanese holiday island of Miyako-jima, considered by many to be one of the most beautiful spots in Japan and the perfect location for open-top motoring.

The new Miyako is generously equipped with the interior benefitting from unique Medici premium perforated black leather trim with a red underlay and stitching, special badging, floor mats and climate control air-conditioning.  The exterior includes front fog lamps, larger 17-inch alloy wheels, a front suspension strut brace (for improved steering response), and free metallic paint.

“The new Mazda MX-5 Miyako has extra appeal to a broader range of customers, including those who recognise the uniquely pure driving pleasure this Mazda continues to deliver, and those who aspire to owning a special edition model,” comments Mark Spowage, brand Manager at Lifestyle Mazda.

“This is the first special edition model based on the upgraded MX-5 that we have offered on both soft‑top and roadster coupe body styles and I am sure it will attract new buyers to our brand.  Both models also represent great value, with the 2.0i Miyako costing just £590 more than the entry level 2.0 SE model, concludes Mark Spowage.”

The 1.8i 126ps Miyako soft-top accelerates to 62mph in a brisk 9.9 seconds, while the 2.0i Miyako roadster coupe with its 160ps engine undercuts that time by two seconds.  Combined mpg and CO2 ratings are 40.4/38.2mpg and 167/177g/km, respectively.

Both Miyako models carry generous equipment levels with many features as standard including: remote central locking, a leather steering wheel with audio controls, an MP3 compatible audio system with six speakers and auxiliary (AUX) jack input, as well as heated electric mirrors and electric front windows, a Thatcham Category 1 alarm and immobiliser. In addition, Limited Slip Differential (LSD), Dynamic Stability Control (DSC) and Traction Control System (TCS) are included on the 2.0i.

Both versions of the MX-5 Miyako will be available in Aluminium Silver Metallic, while the soft-top will also be available in Velocity Red Mica – free of charge.  Just 500 examples of each version will be manufactured for the UK market.

We are also very pleased to announce that we have some fantastic offers currently available on the new Mazda MX-5 Miyako Special Edition – Click here for details.

*‘On the road’ prices include 17.5% VAT, number plates, delivery, 12 months road fund licence, first registration fee, 3 year or 60,000 mile warranty and 3 years European Roadside Assistance.  All models are available with free 7-day drive away insurance.


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